6 Ways Your Website is Driving Customers Away

Your website is the face of your business, so you want to make sure that you are putting its best foot forward. Even if you think your site looks good, there may be some subtle (or not-so-subtle) ways it's driving customers away.With 88% of visitors are less likely to return to a site after a bad experience, no one can be complacent in this landscape. To help, here are some common mistakes that could be turning people off:

1. outdated design

Your website is the 21st century shop window – it’s the first thing potential customers see, and if it looks outdated, chances are they’re not going to stick around. In today’s digital age, users expect sleek, modern and innovative sites. This creates trust, establishes brand identity and leaves a lasting impression on visitors, so don’t leave your site in the dust!

2. no clear ctas

Your website needs to have a clear purpose, and that needs to be communicated to the user through clear call-to-actions (CTAs). Whether you;’re selling a product or want a customer to get in touch, if a user can’t figure out what they’re supposed to do or where to go next, they’ll likely get frustrated and leave. Make sure your CTAs are simple, clear and easy to find.

3. not mobile responsive

It is estimated that 91.16% of the world’s population owns a smartphone. With this in mind, an unresponsive site that has slow loading times, small elements, and unable to accommodate various screen sizes are believed to be one the biggest reasons why a large portion of your customer base are driven away. Therefore, make sure your website renders well on mobile to avoid alienating any more visitors!

4. poor navigation

In terms of navigation, it is important to not give your users too many complicated paths. Having too many options or links to click will make users feel like they’re going down a rabbit hole, with no hope of finding exactly what they were looking for in the first place. An easy to use menu and clear headings for each page helps users smoothly navigate their way through. 

5. too many popups

The last thing anyone wants to see when browsing your website is an annoying pop up ad or window because they interrupt the user experience. if you have too many of them dotted about on your website, customers will likely take their business elsewhere. Use pop ups sparingly and only when they will add value eg: promote your best deals or recommend a product.

6. no quality content

The whole purpose of a website is to answer user’s questions and make purchase decisions. By ensuring your website has well-written, optimised content including blogs, FAQs, testimonials and appropriate service information will help customers understand your business and what you have to offer – increasing visibility and customer loyalty in the process.

we are the web design agency of manchester

If you’re guilty of any of these web design faux pas, don’t worry, there’s still time to fix it! Reach out to our Manchester web design agency on 0161 958 6292 and we can help you make the necessary changes to improve your website, drive more traffic and grow your business.

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