If you’re running a business, it’s essential to make sure that your website isoptimised for search engines. SEO (search engine optimisation) is a highly effective online marketing strategy that will take your brand to the next level, helping you to attract more visitors to your site, build visibility online and generate 2X more revenue than any other marketing initiative.
No matter your niche or size, there’s always a place for SEO in your marketing plan. Still not convinced? Here are some of the key reasons why your business needs SEO.
One of the most important benefits of SEO is that it can help to improve your website’s visibility and rankings in search engine results pages (SERPs). A strong digital presence can give you a significant competitive advantage in terms of outranking other businesses in your industry and therefore it will be much easier for users to find your website.
Subsequently, you are more likely to attract relevant, targeted traffic to your business’s website. It is estimated 53.3% of all website traffic is from organic search and with the right keywords in place, this increases your chances of gaining qualified leads from people who are interested in what you do, and looking for the products or services that you offer.
SEO can also help you to build trust with customers. When your website appears in the top results for relevant searches, it shows that you’re a credible and trustworthy source, resulting in a click through rate (CTR) of 34.2%. However this doesn’t occur instantaneously, and there are many factors that influence and boost authority overtime including quality backlinks, on-page optimisation, site speed etc.
One of the great things about SEO is that it can help you to save money on your marketing budget. Once your website is optimised for search engines, it will continue to divert traffic without you having to spend a single penny on paid advertising. As an inbound strategy, SEO is considered a real business investment that gives you a much bigger return on investment.
If you want to attract more customers from your local area, SEO can be a great way to achieve this. According to Google, local searches for a product or store nearby result in purchases 28% of the time. By optimising your Google My Business listing, as well as implementing geo-targeted keywords into content and gaining links from affiliated sites, local SEO can be of great use to businesses who are looking to make an impact in their town, city or region.
Finally, one of the biggest reasons why your business needs SEO is that it can help to improve user experience. 58% of searches are via mobile devices and having a fast, responsive website that looks good and is easy to navigate is a recipe for great user experience and even greater conversion rates.
In short, SEO, despite its challenges, brings a wealth of opportunities with lasting effects that will accelerate your business’s digital identity.
That’s why the benefit of working with an SEO agency in Manchester like ourselves is that you have a team of experts on hand to ensure your website stays on top, following the latest trends, implementing new practices and monitoring any major changes for long-term growth and success.
We are the Creative Web Design Agency in the heart of Ancoats, Manchester. We specialise in Web Design, eCommerce Design, and Brand Design.