Ever heard the phrase ‘don’t judge a book by its cover’? According to one study, it takes 0.05 seconds for visitors to form an opinion of your website. That doesn’t leave much room for second chances and as a business, knowing how to give useful feedback to a web designer is crucial toward a websites success.
Visuals, navigation and responsiveness – all these factors have an enormous impact on user experience and sales. As a Manchester web design agency, we understand what it takes to create results-driven, mind-blowing websites, and building a good rapport with our clients with clear communication is central to our design process. But, sometimes it can be tricky getting tangible feedback and input that will help move projects forward in the right direction.
So, here are our top tips on giving feedback that will help your web designer create the perfect site for you.
When you first contact a web design agency, it’s important to have a good idea of what you want your website to achieve. Do you need an eCommerce website to increase sales? Or perhaps a simple portfolio website to show off your work? The more information you can give your web design team upfront, the easier it will be for them to understand your vision and create a website that meets your needs.
One of the biggest tips when it comes to giving useful feedback for web designers is do not be vague or ambiguous. Phrases such as ‘I don’t like it’, ‘make it pop’ or ‘it’s too plain’ without concrete reasoning behind them doesn’t help and makes things even more confusing. Instead, be specific on why you like/dislike it and use examples to paint a clearer picture.
The best feedback is the kind that adds value. If you can think of ways to improve the interface or make it more user-friendly in terms of copy, fonts, colour scheme, images etc. that’s useful feedback. But if you’re just criticising for the sake of it, that’s not going to do any good.
Remember, the web designer is not your enemy! They’re just trying to do their job to the best of their ability. If you make it personal, they’re going to get defensive and it’s unlikely that anything useful will come from the conversation. Accept that criticism comes with the territory and work towards a solution both parties are pleased with.
To follow, keep an open mind when you’re talking to a web designer. They might have ideas that you haven’t thought of, and show you a different way of looking at things that will make your website even better. If you’re too set in your ways, you’re not going to be open to suggestions and that will likely cause frustrations between you and the agency.
If you’re not sure about something, ask a question! The worst thing you can do is pretend like you know what you’re talking about when you really don’t. It’s much better to reach out and get clarification.
Last but not least, try to trust the process. The web designer knows what they’re doing and has a lot of experience in how to display your business in the best possible light. They’re not going to make any decisions lightly, so trust their judgement and you’ll find yourself in a happier position.
Giving useful feedback for web designers doesn’t have to be difficult. Just follow these tips and you’ll be on your way!
Digibean is a leading web design agency in Manchester, offering creative solutions that will attract the right attention and ultimately power the growth of your business towards online success.
We are the Creative Web Design Agency in the heart of Ancoats, Manchester. We specialise in Web Design, eCommerce Design, and Brand Design.