Why you need a mobile-first website

It's no secret that mobile devices have exploded in recent years. In fact, internet usage via smartphone or tablets now exceeds desktop usage, generating 54.4% of global website traffic. This shift has led to a new way of thinking when it comes to website design and development: mobile-first.But does mobile-first mean? Why should businesses look to optimise their websites for smaller screens?

Well, the reality is that we are living in a fast-paced world that expects immediate gratification. The fact we can communicate, learn, browse and buy at the tap of a finger just goes to show how far we’ve come, so it makes sense for web designers to gear towards a mobile audience.

If organic search is a way you are attracting customers, here’s why you need to start investing time and effort into building a mobile-first website.

1. Mobile use is continuing to grow

As mentioned above, there’s no sign that mobile traffic is slowing down – in fact, just the opposite. More and more people are using their mobile devices to go online, and that trend is only going to continue. That means that if you’re not a mobile-first website, you’re missing out on a huge chunk of your potential audience.

2. Mobile-first indexing is becoming the norm.

Back in 2020, Google announced that they are moving towards mobile-first indexing, which states they will primarily use the mobile version of your site to determine your rankings in the search engine results pages (SERPs). Our web design and SEO specialists in Manchester will ensure your website is running at full capacity in terms of performance and speed.

3. Mobile users have different needs.

Mobile users are often on the go and looking for different information. For example, they might be searching for directions or store hours, while desktop users might be more interested in reading more in-depth articles.

Plus, different screen sizes and capabilities means you need to adjust your site accordingly in terms of images, text and developing a thumb zone friendly design for the best possible user experience.

4. Mobile users are more likely to convert.

Finally, mobile-first websites have a much higher conversion rate than desktop. Users are more likely to take immediate action with their smartphone or tablet in hand, whether that means making a purchase, contacting you, or signing up for an email list.

We are big fans of keeping things simple and straight to the point, with uncluttered content and bold CTAs that reflect your brand, while providing essential, engaging information that grabs your audience from the start.

Need a mobile-first website?

If your website doesn’t pass the test or you’re looking to improve your mobile user experience, contact Digibean – the only responsive web design agency in Manchester you’ll need to make an impact online. Call us on 0161 958 6292 and let’s talk.

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