Why invest in custom web design, not templates

A website is an integral tool. It’s space to promote your brand, its services or products, and ultimately generate new revenue from potential leads online. For many business owners, the decision to invest in custom web design or use a template arises, especially if “crunch time” soon approaches and you’re looking to start operating as soon as possible.This is very much dependent on your business goals, budget, industry, and audience, but after working with both types, we can safely say that the former comes with many solid advantages in the long-run to help you thrive in a competitive market, whilst achieving a greater ROI.Here are just some of the reasons to invest in custom web design instead of templates.

Tailored to you

Want a one-of-a-kind website that blows others out of the water? According to digital marketing statistics, 94% of first impressions relate to web design, meaning your website needs to tell the story behind your business, including its values, image and services from the first click.

By investing in custom web design, you can create a site that is unique to you with full control over every visual and functional element in terms of content, navigation, interactive features etc., unlike templates which are often cookie cutter, meaning they are limited in the level of customisation available and easily duplicated by others in your niche.


As your business grows, so will your website. When you hire a custom web design agency, our developers can easily scale your site up or down to accommodate your business needs, implement new features to enhance user experience and solve several performance problems with ongoing support.

This is a major issue for template-based websites because they require a complete overhaul (at a cost) if you want to make significant updates which limits the lifespan of your business and leaves you at the bottom of the SERPs against competitors.

Search engine Optimised

Speaking of SERPs, custom-made websites are built with search engine optimisation (SEO) in mind from the outset. Factors like loading speed, mobile-responsiveness and engaging, keyword-rich content are all important parts of SEO and web design.

Templates do not usually follow SEO best practices as they prioritise style over substance, which can hinder your chances of ranking in the search results, leading to a loss of organic traffic and converting customers. Custom websites help build your credibility as a business and simplify the customer journey, without sacrificing creativity.

Expert design

When you invest in custom web design, you’ll also receive valuable insights from a professional web designer who has the knowledge and experience needed to create a high-quality website that looks great, performs well and meets your requirements down to a T. This is in contrast to ‘passable’ template websites that anyone can make, regardless of their skill level.

If you’re looking for a professional, optimised and scalable website, then talk to the team here at Digibean. We’re a bespoke web design agency in Manchester who produce hard-hitting, captivating websites built to last.

Don’t believe us? Take a look at our latest work – the proof is in the beans.

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