Large companies can sometimes have a reputation for being slow to adapt and change, but the big guys aren’t always the last to get on board with technology. In many cases, it’s small to medium businesses that struggle when it comes to recognizing what consumers want from a company website – and how quickly they’re willing to move on if you don’t give them what they need.
It’s not just having an out-of-date web design that can harm your business. If you’re not regularly building new pages and updating old ones, or if the information they contain is incorrect or low-quality, customers and search engines will notice. Customers may take their business elsewhere, and search engines may drop your search rankings.Keeping your web pages relevant and attractive is important, but it’s also important that they remain easy to use. A website that isn’t user-friendly – whose content is too jargon-heavy for customers, or too difficult to navigate – won’t help your business find clients, keep the ones it has, or encourage potential customers to invest in your brand.
It can be difficult to keep up with web design trends or even to know which design trends are most effective in your industry, especially while keeping a business running smoothly. As design trends and best practices change, good web design agencies keep up with them rigorously to provide the best work possible to their clients.
Having a web design agency build pages for your business isn’t just about making them look good or ensuring that they’re optimized for search engines. It’s about what works. Agencies like ours understand how your customers behave online, we know what they need to see, and what they don’t. It is the psychology behind their interaction that converts users into lifelong customers, not just nice layouts and vibrant colours.
Web design goes deeper than a few youtube tutorials and a DIY attitude. It involves creating an entire site that coordinates with your company image and branding and leaves web visitors with a positive experience of your business.
Your web presence is the first impression most online prospects will have of your company, so they are expecting to see something professional. You only get one shot at this. Design agencies like ourselves at Digibean thrive in creating digital identities built for lasting first impressions. With websites being such an integral foundation to a business, it’s important to trust the professionals – leaving you the time and freedom to do what you do best, building your business.
We are the Creative Web Design Agency in the heart of Ancoats, Manchester. We specialise in Web Design, eCommerce Design, and Brand Design.