ESCAPES IN THE LAKES
Reframing outdated perceptions for a younger audience
The client behind Escapes in the Lakes grew up in the Lake District, but he set out to change its outdated, archaic reputation. The aim was to reinvent the stunning location with an air of youthful exuberance and adventure, rather than long hikes and afternoon tea.
We created a complete brand identity – including logo design and website design – by implementing the use of good colour psychology and efficient use of whitespace to create a clean-cut, sleek brand to match the awe-inspiring holiday packages the company delivers.