A complete brand identity and web design from scratch
With a strong foundation in the carpet industry spanning over 20 years through its sister company, Urmston Carpets, Carpets On Finance provides flexible finance options on an extensive selection of carpets from renowned brands, allowing homeowners to conveniently distribute the cost over 24 months, or choose an interest-free Pay-In-4 plan. The client’s aim was to establish a dedicated platform that enables customers to effortlessly explore and choose a suitable financial option for a diverse range of carpets.
Given the nature of the finance industry, it was crucial for this brand to exude a friendly, welcoming, and trustworthy image. Our website designers undertook a comprehensive brand overhaul, employing colour psychology and incorporating family lifestyle images to instil a sense of security, stability, and loyalty. To further enhance the inviting aesthetic, we also utilised a chillax font style to create a homely appeal within the design. Additionally, we prioritised clear and concise messaging to ensure users can easily grasp information about the finance process and drive conversions effectively.